The MBA concentration in Marketing is designed to give students a strong foundation to develop critical decision-making skills and develop successful business strategies. Students learn marketing analysis, brand management, analysis of customer phenomena, and evaluation of data and inferences using integrative and team approaches. Students who pursue this concentration will develop the critical marketing skills that are required to build careers and perform successfully in the rapidly evolving marketing landscape.
Business Administration, M.B.A. - Marketing Concentration Requirements
Core Requirements (18 Credits)
Select 18 credits from:
– Managerial Economics
– Advanced Financial Management
– Managing Organizational Behavior & Design
– Advanced Business/Marketing Strategy
– Accounting for Management
– Legal and Ethical Issues in Business and Management
– Managing Operations: Strategies, Processes and Tools
Marketing Concentration (9 credits)
Select 9 credits from:
– Strategic Factors in Marketing
– Product Management
– Marketing Analytics
– Consumer Behavior
– International Marketing
– Advertising and Promotional Strategy
– Healthcare Marketing
– Marketing Research
Capstone (6 Credits)
– Integrated Knowledge I
– Integrated Knowledge II: Experiential Capstone
Required Program Total Credits: 33
(The waivable 9 credits do not apply to the required 33 credits.)